Studio sponsored by Salesforce
14 weeks, Spring 2021
_Industrial Design, Environmental Design
UI/UX, User Research, Visual identity,
Reimagine Dreamforce is a studio project sponsored by Salesforce Company.
The project goal is to help Dreamforce become a hybrid tech conference that offers customized exploration, collective innovation and casual networking for executives, professionals, and trail blazers.
What is Dreamforce?
Hosted by Salesforce in San Fransisco, Dreamforce is an annual global tech conference which provides a platform for the tech giant to launch its new product features, educate its business customers, and build business relationships.
Why do people go to trade show?
How do attendees feel at the trade show?
How can Dreamforce set itself apart
from common trade shows?
Reimagination of Dreamforce
Dreamforce provides a series of personalized, exciting
and relaxing event experiences by offering customized exploration, collective innovation and casual
networking to set Salesforce and its
customers up for success.
Introducing our design.
Aromatic Wooden pendant
with NFC inside to activate the
Dreamforce App and more
interactions at the venue
.Before the Event.
Received a mail
Kiara received a mail from Salesforce.
She is about to find out what it is.
Opening the envelope,
Kiara found the trial pass which is a wooden pendant with the mascot "Astro" on it.
Noticing the NFC icon on the
back, Kiara tapped with curiosity.
And following the pop up, she downloaded the Dreamforce App.
She adjusted the preference
setting in the app and found out exhibitions that she interested in.
She decided to pay a visit.
Based in Portland, Kiara want to
take a road trip to the venue in San Francisco. On the way, she hung the
"Trail Pass" in her car as an air freshener.
.During the Event.
.During the Event.
On the day,
Kiara wears the "Trial Pass" as a necklace,
and used it as a ticket to enter the Dreamforce Venue.
Guided by the app,
She learnt about technologies from the most innovative companies and the success stories with Salesforce.
Kiara found out a feature development competition is going on. She voted for her favorite team to inform Salesforce the features she wishes to have.
Explore the forest
As she walked up the mountain,
Kiara enjoyed the forest, learnt plant species, and collected branches from trees in the Dreamforce app.
Lighting up campfire
As she reached the campground on the top of the mountain, she lighted up the digital campfires with other goers by throwing the "brunches" she collected.
Kiara shares the same believe about sales cloud with Yifei (another goer).
She added him into her friend-list simply by tapping his "Trial Pass".
.After the Event.
Keep in touch
Even after Kiara and Yifei left the
event venue, they kept in touch, collaborated on projects and
expanded each others network.
Kiara put the "Trail Pass" on her
office table. Every time she saw it, she remembered the Salesforce products and the connections she formed at Dreamforce.